In recent years, online retail has been on a roller coaster that only seems to go up. Customers have gotten used to getting things dropped at their doorsteps. Books, clothes, skincare, baby care, and even medicines are now being sold online. By all accounts, e-commerce has been booming. However, the sector faces more than a couple of challenges in 2025. Some of these challenges have even forced companies to go out of business. And yet, many companies managed to reap astounding profits. What makes them any different?
The answer lies in how they overcame the major challenges in the sector. By solving each challenge methodically, e-commerce operations become smooth and efficient.
Sounds easy, doesn’t it? But it is hard to know where to start when confronted by numerous operations. We get that. This blog is thus an attempt to methodically solve the major challenges in the e-commerce industry.
Table of Contents
ToggleA number of activities are in motion behind an online retail business. All these activities are collectively called e-commerce operations. According to the size of the business, there might be slight differences. However, the fundamental operations are as follows:
You might be wondering why we are going through these basics. What we are really doing is simplifying e-commerce operations. This will help us better understand the challenges in each operation. Let’s move on to these e-commerce challenges, step by step.
Challenge – Order management is all about employing the right e-commerce fulfillment strategies. This naturally includes everything from tracking orders to processing to fulfilling customer orders. Some of the major challenges in this e-commerce operation are errors, delays, and lack of visibility. The issues are also often seen to intensify as the business scales up.
Solution – The most straightforward solution here is to implement an Order Management System (OMS). These standalone e-commerce logistics solutions can centralize tracking, automate order routing, and provide real-time updates to customers. Moreover, if you already have an inventory system, you can integrate the OMS into it. This will prevent understocking and overstocking.
Challenge – Warehouse management is a core part of e-commerce processes. Inefficiencies in this area can lead to delayed deliveries and disorganized storage. This will ultimately lead to high operational costs.
Solution – There is a plausible solution to this problem. You can simply adopt a WMS or warehouse management system. This e-commerce software will automate all warehouse operations. Warehouse space can come at a premium these days. But a WMS can optimize space. It can also automate the picking process and track inventory.
Challenge – Poor inventory management can often lead to understocking or overstocking. The consequences of this can and will devastate your business. It can tie up capital or lead to missed sales.
Solution – The solution to these e-commerce challenges is demand forecasting. However, manual demand forecasting is not a smart move as it can lead to errors. The clever thing to do is invest in smart inventory systems for this purpose. An inventory management software can optimize stock levels, automate replenishment, and prevent overstocking/understocking.
Challenge – When it comes to e-commerce, delivery delays and shipping costs are important pain points for your customers. This needs to be solved to prevent your customers from drifting off to your competitors.
Solution – So how can you prevent delivery delays? The answer is route optimization. How about shipping costs? The answer is better carrier management which can help you cut costs. The comprehensive solution here is to use route optimization tools and fleet management systems. This will facilitate route optimization, real-time logistics tracking, and predictive analytics for e-commerce.
Challenge – As your business scales, financial management progressively grows more complicated. Tracking cash flow, managing invoices, and handling refunds can be chaotic. This often leads to errors. Errors in financial documentation are a major hurdle in e-commerce. Albeit it is one hurdle that can be easily solved.
Solution – The solution is simple. All you need to do is automate invoicing and other payment processes with accounting software. These systems come with integrated payment gateways, real-time updates, and invoice reconciliation. This will ultimately simplify all financial operations.
Challenge – As you scale up, your workforce will naturally expand. This makes employee management challenging. Issues like miscommunication, lack of visibility, and performance tracking difficulty can crop up.
Solution – This challenge can easily be overcome. Invest in a comprehensive employee management tool. This can help facilitate communication, schedule shifts, and track performance.
Challenge – Competition is fierce in e-commerce. Therefore, customer satisfaction in e-commerce is of utmost importance. In fact, it is your only way to thrive. But this is racked by challenges. Slow responses to queries, poor issue resolution, tracking inaccuracies, and lack of personalized interactions can dissatisfy customers.
Solution – Customer satisfaction in e-commerce requires automation. Implement a customer support system that can provide AI chatbots and ticketing systems. The chatbots can provide quick responses and the ticketing systems can resolve issues. Real-time delivery tracking and personalized interactions are also to be prioritized through these systems. Human interventions are needed in some cases. Research implies that a combination works the best. So combine an automated system with your human customer service.
Apart from the major e-commerce challenges mentioned, there are a few more that plague the sector. Let’s solve them too while we are at it.
As you can imagine, this is a major concern in e-commerce. Think of all that personal information and payment details. A security breach can ruin your reputation. You have to protect all sensitive data. So make sure to implement data security. You can invest in SSL encryption, enable two-factor authentication (2FA), and conduct regular security audits. Alternatively, opt for cloud-based e-commerce software with built-in security features.
As your business scales up, you might be faced with a major challenge. Your existing e-commerce software and systems might not be scalable. This can be a major concern, especially when scaling online businesses. To avoid this issue, you have to move forward with foresight. Invest in scalable technology that can scale with your business. Cloud-based systems can be the answer here.
Whenever an issue or challenge crops up, you might implement e-commerce automation tools or software to fix it. But what if you overdo it? Too many standalone tools can overwhelm your workforce. It can lead to:
The solution is to consolidate your tech stack. You can opt for integrated platforms like Fetche with multiple functions. Fetche is an ERP that integrates all aspects of an e-commerce business. This includes order management, warehouse management, inventory management, accounting, employee management, and customer service. In other words. It offers a comprehensive suite of tools to overcome e-commerce challenges. It is also highly scalable and customizable. Moreover, it is a cloud-based software with built-in security features. What more would you want?
E-commerce operations are plagued by various challenges delayed deliveries, overstocking, understocking, security threats, and financial inefficiencies. The solution to all these challenges lies in proper e-commerce technology adoption. Automation, advanced technologies, and AI in e-commerce are the only ways to overcome these challenges. However, make sure you don’t get carried away. Implementing multiple systems and tools and overwhelm your business. When it comes to software, less is often more. So consider investing in an ERP system like Fetche. After all, customers now take seamless user experience and fast delivery expectations for granted. And Fetche will allow you to deliver all that and more.
In the coming years technology will continue to advance. Miraculous innovations are bound to shake up various sectors. E-commerce is no exception in this regard. Modern e-commerce technology trends will continue to overcome operational challenges in 2025 and beyond.